Hi, I’m Sophie
I’m an independent individual ready to capture the essence of your brand with a variety of design projects. My varied work history has provided me with a range of hard and soft skills that I utilize to create innovative work.
What I can do for you
Create digital and print marketing materials that capture your audience’s attention.
Create designs that effectively communicate your brand’s unique message and style.
Create social media posts that educate, inspire, and drive engagement & growth.
Branding & Digital & Print
Project 1
Dr. Blaine came to me with just a color palette, looking for a logo and help with her social media. I started with a virtual intake meeting where we discussed her vision for her brand.
Branding for Dr. Rachel Blaine
I went to work on a few logo ideas, and we narrowed it down to the final image which we decided best fit the message of her brand.
After deciding on the logo and other brand elements, I went to work on a PDF E-Book. She had already written the whole E-Book, so I laid it out using elements from her branding as well as some stock photos that fit the mood board we had chosen.
Next, we worked on some social media templates for her social media channels. I kept the designs simple, accessible, and educational as she is primarily using her Instagram as a means to educate the public.
Digital & Print
Project 2
Digital & Print Materials for AirButler
Airbutler’s design project involved a complete redesign of their website. They wanted it to be more user friendly and visually appealing. I focused on creating a modern design that was easy to navigate with an emphasis on clear calls to action and informative content that reflected the company’s brand and values.
In addition to the website redesign, I also worked on creating a variety of marketing materials to help promote the company and its services. This included business cards, event flyers, and course materials. I also designed property welcome packets for the 10-20 Airbnbs that the company cleaned and managed.
I even designed some t-shirts for the employees to wear.
BEFORE
AFTER
In addition to my design work, I acted as the social media manager for this brand. I created various templates for educational posts and I wrote captions and published posts, drastically improving their follower count.
Branding
Project 3
I designed a brand kit for Rook & Rook. They are a company that manages and maintains Airbnbs. I wanted to create a professional and approachable logo so I created a primary logo and alternate versions of the logo so that it would be very versatile.
The typeface choices create a balance between professionalism and approachability while the colors selected reflect warmth, trust, and craftsmanship.
The images showcase handshake agreements, modern home interiors, and tools of the trade, reinforcing themes of craftsmanship, trust, and expertise. These visuals support the brand’s mission to provide top-tier home improvement services while maintaining strong client relationships.
This brand identity balances professionalism, craftsmanship, and approachability, making Rook & Rook a brand that clients can trust with their homes and investments.
Branding
Project 4
Alphabet Logo Challenge
As a designer, I enjoy pushing myself creatively and taking on challenges that inspire me. One such challenge I gave myself was to design a unique monogram type logo for every letter of the alphabet.
I started by sketching and conceptualizing different ideas for each letter. I played with different shapes, colors, and typography styles to create logos that were both aesthetically pleasing and meaningful.
The end result is a collection of 26 unique monogram type logos, each representing a different letter of the alphabet. Whether used for personal branding or corporate identity, these logos are versatile and memorable. The project allowed me to expand my design skills and showcase my creativity in a unique and challenging way.
